Even though many sport events have low ratings,television companies want to broadcast them because they fill "dead time" on weekends and because they
A) last longer than a normal half-hour or one-hour show.
B) bring family members together around the television.
C) appeal to children and other impressionable people.
D) attract audiences that sponsors want to reach.
Correct Answer:
Verified
Q21: Research by Mike Messner and Cheryl Cooky
Q22: The amount of news space given to
Q23: According to data in Figure 12-1,the rights
Q24: Sports coverage in the media generally consists
Q25: A person in the U.S.who watches sports
Q27: Commercial television has required that changes be
Q28: As opposed to coverage in many other
Q29: Rights fees for certain sports have increased
Q30: Which of the following is NOT a
Q31: The media most dependent on sports are
A)books
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