A retail store that sells multiple brands helps brands obtain competitive intelligence about the customers.Which of the following intermediary functions does this relate to?

Question

Quizplus · Accepted Answer

Gathering information is the intermediary function that involves collecting, analyzing, and disseminating information about the target markets, customers, competitors, and other environmental factors that could affect the marketing strategy. In this case, the retail store that sells multiple brands is collecting data on customer preferences and behavior, which is valuable for the brands to improve their marketing mix and product offerings. This function helps the firms gain better insights into their customers' needs and wants, and improve their value proposition and competitive advantage.

A Retail Store That Sells Multiple Brands Helps Brands Obtain