Green Constructions is a leading name in the construction business and is the major client for a new steel manufacturing unit, Mansion Steels.However, Green Constructions, being the dominant channel member, has total control over the relationship.This is an example of a(n)_____ vertical marketing system.
A)independent
B)corporate
C)franchised
D)contractual
E)administered

Question

Quizplus · Accepted Answer

In an administered vertical marketing system, one member of the channel drives the relationship and exercises total control over the others. This is exactly the scenario described in the question, where Green Constructions is the dominant member and has total control over the relationship with Mansion Steels. Independent, franchised, and contractual vertical marketing systems all involve more equal partnerships between members of the channel, while a corporate system involves a single entity owning all the different levels of the channel.

Green Constructions Is a Leading Name in the Construction Business