Floras's major revenue generators are Canada and Mexico.The company attempts to get products into as many outlets as possible in these countries.Which of the following distribution strategies is the company using in Canada and Mexico?

Question

Quizplus · Accepted Answer

Intensive distribution strategy is the strategy where the company attempts to get its products into as many outlets as possible. As Floras is trying to get its products into as many outlets as possible in Canada and Mexico, the company is using an intensive distribution strategy. Restricted distribution strategy, selective distribution strategy, specialized distribution strategy, and exclusive distribution strategy all involve limiting the number of outlets that offer the product, which is not the case with Floras. Therefore, A) Intensive distribution strategy is the best choice.

Floras's Major Revenue Generators Are Canada and Mexico