Amazon selling its Kindle product at a price lower than the cost in a hope that customers will choose Kindle over competitors and purchase eBooks later on.Amazon pricing objective in this case is most likely to be:
A)Profit orientation
B)Sales orientation
C)Long term orientation
D)Customer orientation
E)Competitive parity

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The Answer of Amazon selling its Kindle product at a price lower than the cost in a hope that customers will choose Kindle over competitors and purchase eBooks later on.Amazon pricing objective in this case is most likely to be:
A)Profit orientation
B)Sales orientation
C)Long term orientation
D)Customer orientation
E)Competitive parity

Amazon Selling Its Kindle Product at a Price Lower Than