A strategy companies use to emphasize the continuity of their retail prices at a level somewhere between the regular, nonsale price and the deep-discount sale prices their competitors may offer is called:
A)everyday low pricing.
B)external reference price.
C)high/low pricing.
D)market penetration pricing.
E)price skimming.

Question

Quizplus · Accepted Answer

Everyday low pricing is a strategy where companies set their prices lower than the high/low pricing model but not as low as deep-discount sales. This approach aims to provide consumers with consistently low prices without frequent sales or discounts, distinguishing the company from competitors who may use high/low pricing strategies.

A Strategy Companies Use to Emphasize the Continuity of Their