A store that sells hockey equipment offers a discount if a customer also buys a pair of skates.The combined purchase costs less than it would cost the customer to buy the products individually.This is an example of:
A)predatory pricing.
B)price bundling.
C)price lining.
D)leader pricing.
E)price fixing.

Question

Quizplus · Accepted Answer

This is an example of price bundling, as the store is offering a discount for purchasing a bundle of products (hockey equipment and skates) together.

A Store That Sells Hockey Equipment Offers a Discount If