Vinkruet Coffee House Has Differentiated Itself from Its Competitors by Allowing

Vinkruet Coffee House has differentiated itself from its competitors by allowing customers to sit in the café for as long as they want and giving them access to the café's library.Additionally, celebrities have endorsed the brand, which has helped the café create a better brand image among the target customers.This is an example of:

A) brand positioning.
B) brand equity.
C) brand licensing.
D) brand extension.
E) brand dilution.