Pearly and Waves are two teeth whitening brands.Though Pearly charges more than Waves, both use the same "magical" ingredient (peroxide)and produce the same result.Most consumers typically opt for Waves.Which of the following is most likely influencing their purchase decision?

Question

Quizplus · Accepted Answer

The most likely factor influencing the purchase decision is perceived value. Consumers are likely choosing Waves over Pearly because it is priced lower while still providing the same results due to using the same active ingredient (peroxide). Therefore, consumers are perceiving Waves as a better value for their money.

Pearly and Waves Are Two Teeth Whitening Brands