Eric is enthusiastic about online video games.He has extensive knowledge of technical aspects of developing games and usually purchases licensed versions of most games as soon as they are launched.According to the diffusion of innovation model, to which of the following groups of buyers does Eric belong?
A)Early adopters
B)Early majority
C)Lead users
D)Innovators
E)Late majority

Question

Quizplus · Accepted Answer

Innovators are the first group of buyers in the diffusion of innovation model who are willing to take risks and try out new technology or products. Eric's enthusiasm and extensive knowledge of technical aspects of developing games indicate that he falls under the innovators category.

Eric Is Enthusiastic About Online Video Games