Early adopters differ from innovators in that early adopters:
A)help a product gain market acceptance by spreading positive word-of-mouth.
B)enjoy taking risks and are not price sensitive.
C)want to be the first on the block to have a new product or service.
D)decide whether a product is worth the cost only after careful review.
E)are regarded as highly knowledgeable as they keep themselves well informed about different product categories.

Question

Quizplus · Accepted Answer

The Answer of Early adopters differ from innovators in that early adopters:
A)help a product gain market acceptance by spreading positive word-of-mouth.
B)enjoy taking risks and are not price sensitive.
C)want to be the first on the block to have a new product or service.
D)decide whether a product is worth the cost only after careful review.
E)are regarded as highly knowledgeable as they keep themselves well informed about different product categories.

Early Adopters Differ from Innovators in That Early Adopters