Joss wants to buy a T-shirt.He prefers branded T-shirts to nonbranded ones.Though the Calvin Klein T-shirt is very expensive, Joss decides to purchase it as he believes he is buying a higher quality item.This is an example of:
A)a compensatory decision rule.
B)postpurchase dissonance.
C)a determinant attribute.
D)decision heuristics.
E)a noncompensatory decision rule.

Question

Quizplus · Accepted Answer

The Answer of Joss wants to buy a T-shirt.He prefers branded T-shirts to nonbranded ones.Though the Calvin Klein T-shirt is very expensive, Joss decides to purchase it as he believes he is buying a higher quality item.This is an example of:
A)a compensatory decision rule.
B)postpurchase dissonance.
C)a determinant attribute.
D)decision heuristics.
E)a noncompensatory decision rule.

Joss Wants to Buy a T-Shirt