Sports Inc., a global sports brand, wants to present an effective campaign across many markets.The company wants to engage the youth across key markets in Europe, and the campaign's main objective is to generate awareness about the company.These efforts are made by Sports Inc.to attract the youth as they constitute the company's:

Question

Quizplus · Accepted Answer

The question states that Sports Inc.'s main objective is to generate awareness about the company among the youth in key markets in Europe. This implies that the youth demographic is the primary target market for the campaign. Option A and C are incorrect as they do not accurately describe the youth demographic. Option D is incorrect as it suggests that the youth demographic is not a primary target market, but a secondary one. Option E is also incorrect as the youth demographic is not a niche market, but rather a large and important target market for Sports Inc.