According to Ford and Norris,having respondents interviewed by an interviewer of the same gender and ethnic background as themselves does what?

Question

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Having an interviewer of the same gender and ethnic background as the respondent helps to build rapport and trust, leading to more open and honest responses. However, it is important to ensure that the interviewer is still trained and qualified to carry out the research in an ethical and unbiased manner.

According to Ford and Norris,having Respondents Interviewed by an Interviewer