White Inc.places an ad in a dental trade magazine, Albus Review, for a new product.It asks for those interested in the product to request an informational pamphlet by e-mail.The names and addresses of those dentists who request information are then given to the sales force at White Inc.This is an example of how _____ activities can be combined with personal-selling.

Question

Quizplus · Accepted Answer

This scenario describes direct marketing, where White Inc. is directly reaching out to potential customers through the ad in Albus Review and then following up with personalized information sent directly to those who request it. The information received through direct marketing can then be used by the sales force to better target their efforts.

White IncPlaces an Ad in a Dental Trade Magazine, Albus Review