A very frustrating, and often expensive, scenario for both an agency and its client occurs when

Question

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This scenario is frustrating and expensive because the agency has already invested time and resources into producing the commercial, only to have it rejected at a later stage. It can also be frustrating for the client, who may have had high expectations for the final product. This can lead to additional costs and delays in the production process. Rejecting a commercial at the storyboard stage can be beneficial because changes can be made before significant resources have been invested in the production process. Rejecting a commercial for reasons such as sex, politics, and religion is not ideal but can be anticipated and avoided through careful consideration during the idea-generation stage. Rejecting a commercial at the idea-generation stage is also not ideal, but it can be less costly and frustrating than rejecting it at later stages of the production process. Finally, accepting a rejected commercial at the final stage may be a relief, but it can also be frustrating because changes may need to be made at a later stage.

A Very Frustrating, and Often Expensive, Scenario for Both an Agency