According to Federal Trade Commission (FTC) Policy, the Basis for Determining

According to Federal Trade Commission (FTC) policy, the basis for determining _____ is that a trade practice causes substantial physical or economic injury to consumers, could not reasonably be avoided by consumers, and must not be outweighed by countervailing benefits to consumers or competition.

A) unfairness
B) deception
C) puffery
D) affirmative disclosure
E) cease-and-desist orders According to Federal Trade Commission policy, the basis for determining unfairness is that a trade practice (1) causes substantial physical or economic injury to consumers, (2) could not reasonably be avoided by consumers, and (3) must not be outweighed by countervailing benefits to consumers or competition.