The Key Elements in the Federal Trade Commission's (FTC's) Definition

The key elements in the Federal Trade Commission's (FTC's) definition of deception are that the representation, omission, or practice must be likely to mislead the reasonable consumer and that it must have

A) materiality.
B) selective exposure.
C) selective retention.
D) puffery.
E) peripheral importance. The third key element to the FTC's definition of deception is materiality.According to the FTC a "material" misrepresentation or practice is one that is likely to affect a consumer's choice or conduct with regard to a product or service.