The Federal Trade Commission's (FTC's) advertising substantiation program now requires advertisers to substantiate their claims
A) within one month of the appearance of an ad.
B) if an ad does not provide sufficient information to consumers so as to make an informed decision.
C) if an ad uses puffery.
D) before an ad appears.
E) if an ad runs for more than six months.
Correct Answer:
Verified
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