Raiment Sportswear, a clothing manufacturer specializing in sportswear, has developed a "Super Bowl Sweepstakes" that it plans to promote during the football post-season. To avoid having this promotion classified as a lottery, Raiment should:
A) not make premium offers to special audiences such as children.
B) offer only merchandise and no cash as part of the sweepstakes prizes.
C) not require that consumers make a purchase of one of their products as a condition for entering the sweepstakes.
D) run the promotion only in the state where the Super Bowl is being held.
E) avoid comparative advertising.
Correct Answer:
Verified
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Q114: The _ is a government regulation that
Q115: The _ regulates and controls the advertising
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Q117: Which of the following agencies is responsible
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Q120: Many areas of sales promotions are regulated
Q121: A study by the Children's Advertising Review
Q122: The Federal Trade Commission (FTC) and U.S.
Q123: Marketers' use of trade allowances is controlled
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