Drum Inc., a manufacturer of musical instruments, is considering expanding into a foreign market. The company is collecting data relating to age, income distribution, and gender variations in the potential host country. In this scenario, Drum is collecting _____ information.

Question

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Drum Inc. is collecting demographic information relating to age, income distribution, and gender variations in the potential host country. Demographic information refers to the statistical data relating to the population and particular groups within it, such as age, income, gender, education, etc.

Drum Inc, a Manufacturer of Musical Instruments, Is Considering Expanding into into a Foreign