Which of the following statements is TRUE of cultural values?
A) In today's globalized market, cultural differences are negligible, thus enabling international advertisers to market their brands easily.
B) Values and beliefs of a society can affect its receptivity to foreign products and services.
C) Cultural values are personal values and are only applicable on an individual level.
D) A highly ethnocentric culture will be extremely receptive to foreign products and services.
E) Cultural values have no effect on the market or consumer behavior.
Correct Answer:
Verified
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