_____ is a marketing approach that assumes that the needs satisfied by a product or service and the ways it is used are the same everywhere in the world, and therefore utilizes a common approach in all countries.

Question

Quizplus · Accepted Answer

Global marketing assumes that the needs satisfied by a product or service and the ways it is used are the same everywhere in the world, and therefore utilizes a common approach in all countries. This approach emphasizes standardization and the economies of scale that arise from sharing similarities across markets.

_____ Is a Marketing Approach That Assumes That the Needs