Which of the following is a problem associated with global marketing and advertising?
A) difficulties in coordination and control of marketing and promotional programs
B) differences in consumer needs and usage patterns
C) difficulty in obtaining economies of scale in production and distribution
D) higher advertising production costs
E) greater inconsistency in international branding and/or corporate imaging
Correct Answer:
Verified
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A)higher production costs.
B)lower design
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A)brands that
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