Biggest Balloons Inc.is a company that offers balloons for corporate use.It moved into a new international market with an advertising campaign that was designed specifically for the market.In this scenario, Biggest Balloons is using

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Biggest Balloons Inc. is using a localized advertising strategy, as it designed its advertising campaign specifically for the new international market. Localized advertising aims to adapt the advertising messages to the particular culture, language, and norms of the target market, making the brand more relevant and appealing to the local audience.