Which of the following is TRUE of the "think globally, act locally" approach to international advertising?

Question

Quizplus · Accepted Answer

The "think globally, act locally" approach to international advertising is sometimes referred to as glocal advertising strategy, which involves creating a globally consistent brand image and message that is adapted or localized to suit individual markets. It combines the advantages of a centralized approach with the flexibility of a decentralized approach, allowing for effective communication of a brand's message while also accommodating local cultural and linguistic differences. This approach offers significant autonomy to regional offices, while enabling the head office to retain control of overall branding and messaging. Thus, option B is the correct choice. The other options are incorrect because they either misinterpret or contradict the basic principles of the glocal advertising strategy.

Which of the Following Is TRUE of the "Think Globally