Radical Inc., an international exporter, has adopted an advertising organizational structure in which each regional or local manager has the authority to make decisions regarding advertising and promotion. In this scenario, Radical is using a _____ organizational structure.
A) centralized
B) decentralized
C) matrix
D) pattern
E) globalized
Correct Answer:
Verified
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Q83: Sales promotion is growing in international markets
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Q86: Global marketers are consolidating their advertising into
Q87: Which of the following is true of
Q88: The _ approach works well in small
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