According to Cutlip and colleagues, which of the following is the first step to developing a public relations plan?

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According to Cutlip and colleagues, the first step to developing a public relations plan is to define the PR problems that need to be addressed. This involves identifying the specific issues or challenges facing the organization and determining the goals and objectives of the PR plan. Only after the problems have been defined can the organization move on to developing plans for handling them, taking actions to counter them, and evaluating the success of their efforts.

According to Cutlip and Colleagues, Which of the Following Is