Which of the following does Mark Weiner suggest for measuring the effectiveness of MPRs?
A) quantitative assessment of consumers' attitudes toward a product
B) number of personal interviews given by company representatives
C) dollar value of community involvement
D) number of press releases developed
E) percentage of people who have encountered the press release
Correct Answer:
Verified
Q52: Major accomplishments, major breakthroughs, emergencies, or catastrophes
Q56: _ include employees, stockholders, and investors of
Q61: Which of the following statements about publicity
Q62: _ helps in systematically and objectively identifying
Q65: According to Mark Weiner, which of the
Q66: PR information about technological innovations, medical breakthroughs,
Q67: Which of the following is the most
Q68: In a review of emerging models for
Q69: How does the use of the Internet
Q72: Drawing data from multiple sources and integrating
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