Which of the following communications methods is potentially the most powerful in terms of its ability to make or break a product or a company?

Question

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Publicity has the potential to generate significant media attention and create a positive or negative perception of a product or company, which can ultimately make or break its success. It is often seen as more credible than advertising because it is not paid for and is typically based on newsworthy events or stories.

Which of the Following Communications Methods Is Potentially the Most