It is often difficult to measure the effectiveness of corporate advertising activities.Which of the following measures would be most useful in this effort?

Question

Quizplus · Accepted Answer

Conducting studies relating to corporate advertising and stock prices would be the most useful measure to determine the effectiveness of corporate advertising activities. This approach can help assess the impact of advertising on company reputation, brand equity, and financial performance. Tying PR activities directly to sales or measuring the effectiveness of sales promotional tools may not accurately capture the overall impact of corporate advertising on a company's reputation and financial performance. Timing the amount a sponsored logo appears on television or using computer simulations may provide some insights but may not be as reliable as studying the relationship between corporate advertising and stock prices.

It Is Often Difficult to Measure the Effectiveness of Corporate