Marketers who are being held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision making.Which of the following would best support a marketer in producing a quick and easily measurable jump in sales?

Question

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Sales promotions such as coupons and price discounts can quickly and easily measure their effectiveness in a jump in sales. They incentivize customers to make purchases and can track the impact on sales during the promotion period.

Marketers Who Are Being Held Accountable for Strategy Implementation Often