When General Mills included a Mini Minion character toy in its Lucky Charms cereal to provide an extra incentive for customers to buy the cereal, it was using a

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General Mills was using a sales promotion technique by including the Mini Minion character toy in its Lucky Charms cereal to provide an extra incentive for customers to buy the cereal. Sales promotion techniques are used to stimulate immediate sales and increase demand for a product, which is what General Mills was trying to achieve through this tactic.

When General Mills Included a Mini Minion Character Toy in Its