Erika sees an infomercial for Luster skin care products.During the infomercial, a toll-free number flashes on her television screen.She immediately picks her phone and dials the number to place an order for a body lotion and hair shampoo.This is an example of the

Question

Quizplus · Accepted Answer

Erika's immediate response to the infomercial by calling the toll-free number to place an order is an example of the one-step approach to direct marketing. This approach involves a direct call to action, where the advertisement is designed to prompt an immediate response from the viewer, in this case, to purchase the products directly.

Erika Sees an Infomercial for Luster Skin Care Products