According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment.
A) niche
B) consumer
C) business
D) national
E) Industrial
Correct Answer:
Verified
Q3: Media buyers are not too concerned about
Q6: Newspapers are the second largest of all
Q9: Many papers include magazine-type supplements, primarily in
Q10: Newspapers do not offer advertisers any flexibility.
Q25: Farm publications are not classified with business
Q26: _ magazines assemble readers with similar lifestyles
Q26: One of the primary advertising media in
Q31: _ are often referred to as high-involvement
Q33: More companies buy advertising _ than in
Q40: Health care publications targeted at specific streams
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