CL Inc.runs a series of product ads in a popular magazine.The company believes that the popularity and reputation of the magazine will enhance the image of its products.Which of the following distinct positive features of magazines is the company trying to utilize in this scenario?

Question

Quizplus · Accepted Answer

The company is trying to utilize the prestige of the popular magazine to enhance the image of its products. Magazines are generally considered to have a higher prestige compared to other advertising mediums such as newspapers, hence the company is banking on this positive feature to improve its product image. The other options such as geographic selectivity, creative flexibility, permanence, and costs are not relevant to the scenario described.

CL IncRuns a Series of Product Ads in a Popular Magazine