The qualitative audit focuses on how the agency conducts its business. It is designed to verify costs and expenses, the number of personnel hours charged to an account, and payments to media and outside suppliers.

Question

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A qualitative audit focuses on assessing the quality and effectiveness of an agency's processes, strategies, and work products, rather than verifying specific costs, expenses, and payments, which are typically the focus of a quantitative or financial audit.

The Qualitative Audit Focuses on How the Agency Conducts Its