When Procter & Gamble, Unilever, PepsiCo, Google, and Nestle assign each product/service or brand to a brand manager who is responsible for the total management of the brand, including planning, budgeting, sales, and profit performance, these companies are using a _____________________________ system.

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When Procter & Gamble, Unilever, PepsiCo, Google, and Nestle Assign