Which of the following departments of a full-service agency analyzes, selects, and contracts for space or time to publish or broadcast the client's advertising message?

Question

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The media department is responsible for analyzing, selecting, and contracting for space or time to publish or broadcast the client's advertising message. This involves negotiating rates with media outlets, determining the most effective media channels for the client's target audience, and monitoring the performance of the advertising placements. The research department is responsible for providing insights into consumer behavior and market trends, while the account management department is responsible for liaising with the client and coordinating the agency's efforts. The creative services and art departments are responsible for developing the actual creative content of the advertising.

Which of the Following Departments of a Full-Service Agency Analyzes