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Consumer Advocates Argue That

Question 63

Multiple Choice

Consumer advocates argue that:


A) money spent on advertising is an expense that must be covered and is generally passed on to the consumer
B) consumers are only willing to purchase heavily advertised brands and thus will end up paying more for them
C) advertising makes markets more competitive,which in turns requires more advertising and more price competition
D) advertising makes consumers purchase products and services for irrational reasons
E) advertising reduces the market power of large companies

Correct Answer:

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