The only South American country where Coca-Cola is not the market leader is Peru where local tastes prefer Inca Kola.Inca Kola is golden yellow in color and tastes like banana-flavored bubble gum.Which environmental factor is most responsible for the fact Coca-Cola does not sell well in Peru?

Question

Quizplus · Accepted Answer

The cultural factor is most responsible for the fact that Coca-Cola does not sell well in Peru because locals have a preference for Inca Kola, which has become a symbol of Peruvian national identity and cultural pride.

The Only South American Country Where Coca-Cola Is Not the Market