An American sporting goods manufacturer wanting to sell on the Belgian home shopping channel would find that different laws govern the people who live in the Flemish communities,the German communities and the French communities that exist in the nation.For instance,in the French-speaking community of Waloons in Belgium the home shopping channel is legal.It is an illegal operation,however,in Flanders,the area of the country where Flemish is spoken.This is an example of how _____ factors affect global marketing.

Question

Quizplus · Accepted Answer

The difference in the legality of the home shopping channel in different communities within Belgium is an example of how political/legal factors affect global marketing. The laws and regulations governing businesses differ in different countries and even within different regions or communities within the same country, which can pose challenges for global marketers.

An American Sporting Goods Manufacturer Wanting to Sell on the Belgian