Because personal selling requires personal contact and communication and is very culture bound,many companies will:

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Hiring sales reps from the host country and decentralizing management allows for better understanding and adaptation to the local culture and market conditions. Using sales reps from the home country may not be as effective due to potential language and cultural barriers. Avoiding personal selling altogether may limit the company's ability to effectively communicate and build relationships with customers. A globalized personal sales approach may not be suitable for every market and may not allow for enough customization. A highly centralized sales management approach may not allow for enough flexibility and adaptation to local market conditions.

Because Personal Selling Requires Personal Contact and Communication and Is