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Corporate Advertising,an Extension of the Public Relations Function,is Considered Controversial

Question 71

Multiple Choice

Corporate advertising,an extension of the public relations function,is considered controversial because:


A) consumers are not interested in this form of advertising
B) a belief held by consumers and critics that the only reason firms engage in corporate advertising is because they are in trouble
C) corporate ads are considered a costly form of self-indulgence on the part of top managers
D) corporate ads do not appeal directly to anyone,and the logical conclusion is that they are a waste of money
E) of all of the above reasons

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