Serta, the manufacturer of mattresses, gave away a Serta Sheep Plushie toy to any customer who purchased a mattress from a Serta dealer. The toy was only available for a limited time. The stuffed toy is an example of a(n):

Question

Quizplus · Accepted Answer

A free premium is an item given away for free with a purchase, and the Serta Sheep Plushie toy fits this definition. It is not a coupon because it is not a discount or an offer to save money. It is not a sample as it is not a smaller or trial version of the product. It is not a rebate as it is not money refunded after the purchase. It is also not a self-liquidating premium as it is not an item that the customer has to pay for in addition to the purchase.

Serta, the Manufacturer of Mattresses, Gave Away a Serta Sheep