A television commercial in which Publishers Clearing House urges consumers to look in their mailboxes for soon-to-arrive sweepstakes entries is an example of:

Question

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The commercial is an example of the two-step approach, as it is encouraging consumers to take a specific action (look in their mailboxes for sweepstakes entries) in order to qualify for a chance to win a prize. The one-step approach would involve consumers simply entering their information or making a purchase to enter the sweepstakes, without the need for an additional step. Sweeps marketing and add-on marketing are not relevant to this specific example, and specialty advertising would typically involve promotional items with a company's logo or message.

A Television Commercial in Which Publishers Clearing House Urges Consumers