The commercial for Burpee gardening supplies begins with a discussion of how beautiful and enjoyable gardens can be. It ends with the directive to visit the company at Burpee.com and let Burpee's experience get you off to a good start. By placing the strongest point at the end of the ad, Burpee is hoping to benefit from the:

Question

Quizplus · Accepted Answer

The recency effect refers to people remembering information that was presented to them most recently. By placing the directive to visit Burpee.com at the end of the ad, the brand is utilizing the recency effect to increase the likelihood that viewers will take action and visit the website.

The Commercial for Burpee Gardening Supplies Begins with a Discussion