The commercial for Burpee gardening supplies begins with a discussion of how beautiful and enjoyable gardens can be. It ends with the directive to visit the company at Burpee.com and let Burpee's experience get you off to a good start. By placing the strongest point at the end of the ad, Burpee is hoping to benefit from the:
A) primacy effect
B) recency effect
C) sleeper effect
D) credibility effect
E) compliance hierarchy
Correct Answer:
Verified
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