When the client assumes the entire promotional function,it is said to operate:
A) on a client management basis
B) on a creative and functional basis
C) as an in-house agency
D) as a full-service system
E) as a self-sufficient agency
Correct Answer:
Verified
Q33: In the mid-1990s,a number of mid-sized ad
Q34: The _ is responsible for understanding the
Q35: Superagencies were formed:
A)because advertisers were disenchanted with
Q36: Which of the following statements explains why
Q37: Which type of ad agency is most
Q39: A company that uses an in-house agency
Q40: The function of gathering,analyzing and interpreting information
Q41: Which department within an advertising agency would
Q43: Creative boutiques are agencies that:
A)limit their client
Q57: The _ is responsible for creating the
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