A Study by the Corporate Executive Board's Advertising and Marketing

A study by the Corporate Executive Board's Advertising and Marketing Roundtable found:

A) consumers are more interested in integrated marketing communications
B) clients prefer full service agencies over brokered advertising services
C) situational factors are creating a promotional overlay effectively synthesizing
D) integrated marketing communications in most organizations
E) marketers are using numerous partners to access the special talents and expertise
F) needed
G) advertising is replacing marketing as the most effective incentive-based qualitative
H) system