Rives de France,a canal boat rental company,developed a tracking system recording customers' preferences and behaviors in order to better meet the needs of individual customers and increase customer retention.Rives de France developed a:
A) customer relationship management system.
B) an information marketing system
C) mass customization operation
D) advertising efficiency system
E) batch processing program
Correct Answer:
Verified
Q1: With Google's Adsense online marketing,the company:
A)avoided mass
Q2: _ is the customer's perception of all
Q3: Which of the following is the BEST
Q4: _ is the process of creating,maintaining and
Q5: Google's ability to track purchases made directly
Q7: Prior to the movement to integrated marketing
Q8: Which of the following is an example
Q9: To decrease marketing costs and to improve
Q10: The tremendous growth in advertising and promotion
Q11: _ is the process of planning and
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